Elizabeth Barry's Marketing Director Diary

INNOVATE: Meet Jenny Telwar

2012-03-09T08:27:00.001-08:00

We've been the marketing and web development team for America's National Teenager Scholarship Organization, www.nationalteen.com for the past three years. We absolutely positively enjoy working with Jenny Telwar on her pageantry journey. This year, we helped her update all marketing collateral, alongside of creating a home page refresh and new background throughout her site. Listen in on this Q n A to see how these slight tweaks affect her business.

You recently had your website's home page updated to a modern look. By opening up a new home page preview, how do you think this will affect your business this year?

I have to reach out to teens daily. If my cover look is not fresh, fun, innovative and stylish, they go elsewhere. Image is so important. With a great image, comes great interest. With great interest comes great sales. Great sales lead to great business. Elizabeth Barry and her team have the pulse on what image starts this forward motion to success.

Alongside of the home page, your corporate collateral has been updated as well. A new campaign name has been integrated. What are your thoughts of the before and after and what are your expectations for your pageant this year?

We have never had a “campaign” before. We have always winged it. But that leads to non-consistent results. Elizabeth has guided me on the importance of consistency when it comes to branding, campaigns and lead generation. I will never do marketing the way I used to. She has taught me too much to ever go back! In fact, I am slightly embarrassed by what I used to use and pleased beyond words with what Elizabeth gave me to use. She finally gave my company an anchor. And with it comes a stable interactive campaign that lends itself to positive results.

Visit www.nationalteen.com for more information. Call Jenny if you're interested in being a sponsor and having your products or services seen and used by teen leaders of the next generation.

INNOVATE: Meet Inna Topiler

2012-03-09T08:11:00.001-08:00

Inna Topiler is the founder of Complete Nutrition and Wellness, www.completenutritionandwellnes.com. We spent some consulting time this February to develop plans for her website and e-commerce business. Listen in on this brief Q n A to see how Inna's ventures are taking flight.

Recently, we worked together to build momentum for your e-commerce site. How can you describe the experience and how are you getting along implementing the results on your own?

It was very motivating to get back your report with your fresh and innovative ideas on how to make small changes that would still have a big impact. I am slowly working on re creating the website to focus on the points we discussed and its very exciting to be able to have a set plan to follow.

What are you most excited about with your new e-commerce venture additions coming soon?

I am excited about separating my 2 sites so and having them run separately so that I can focus on each in a different way. I am also looking forward to putting more time and effort into my Facebook page which has been very neglected up to now.

We are very proud of Inna's innovative entrepreneurial spirit. If you're in the market for supplements, please visit her store and see the array of options available for greater health and wellness.

INNOVATE- Lynn Hoffman Creates Healthy Atmospheres

2012-02-15T06:27:00.000-08:00

We recently worked with Lynn via our 5 Hour Power Session. An end result was to create ways to win over new prospects. We developed a campaign strategy that tied together her successful email news, blog and an all-new Facebook fan page. Hear Lynn's perspective of the work in our Q n A below.

Lynn, you decided to make an innovative choice by combining all of your communication tools into a campaign name. What are your hopes for this campaign to take off?

As a solo entrepreneur, I need everything in my business to function as simple as possible and at the same time expand my business and database. The campaign EB & A developed provides the perfect solution. Also, it will make it easier for new potential clients and others who come to my website the first time to learn that there is valuable and inspiring information available to them with only a click of their mouse.

What do you want as an end result to this campaign by the end of 2012? What are your expectations?

I want to be known as a highly regarded sustainable interior designer of worthy projects and a solid resource for state-of-the art sustainable interiors information and inspiration.

We think Lynn is well on her way. Please visit "Creating Healthy Atmospheres" and join in on the conversations. If you're into "green" and sustainable living, this could be an area in which you'll enjoy throughout the year to live a tad bit better. www.lynnhoffmandesign.com.

INNOVATE- Vali Reigns in Aromatherapy

2012-02-15T06:06:00.000-08:00

We recently re-branded www.essenceofvali.com. This was a direct outcome from our popular 5 Hour Power Session. Since the launch, Vali has made positive strides towards new ventures. Learn how she feels about the work in our Q n A below.

Vali, What is the most innovative aspect that you like most about your new website?

There are various ways for the user to access different parts of the website, making it easy to navigate and find information. The home page is visually very beautiful and immediately draws the user in to want to learn more. In general, the combination of design, marketing brilliance and technical skill makes it the best website I have ever had in my twelve years of doing business.

We know that all of your pages are important, and you want all web visitors to go to the store, but other than the shop page, where do you want our audience to go first after reading the home page?

I want them to go to our Product page to learn about the products. That is definitely what is most important. Of course, it is also nice when they go to read the testimonials.

The Products page was created in a pre-web design marketing strategy. It was a page she didn't have before. We invented it. It's also our favorite page for visitors so that they can learn by blend or by category. We are enjoying hearing about Vali's continuous success.

To view the before and after of Vali's site, please click to our reviews page here.

Thank you to Vali Bennis for being an incredible client of ours. Please shop at her site. Aromatherapy is an incredible way of life.

Clients Making News

2012-01-31T08:02:00.000-08:00

We are ever so proud of our clients. Just last week, we had Roberta Mathes on Cablevision TV and our client Jamie Salmon made the front page of the paper. Both PR stories come recently after launching their online personal brands, www.robertamathes.com and www.balletmissjamie.com.

Congrats to Jamie!

Incredible Article in The Hoboken Reporter

2012-01-31T06:34:00.000-08:00

I woke up on Sunday to an incredible article in the local paper about the work that we're doing with the Chamber's Women in Business Council. They did such an incredible job with what we've done so far. I am honored and thankful that the work that we've put in has been acknowledged and celebrated in such a positive way.

Take a look at the article here.

Lynn Hoffman is Creating Healthy Atmospheres

2012-01-24T13:01:00.000-08:00

This past month, we were fortunate to work alongside of Lynn Hoffman, Sustainable Interior Design Expert from NYC and Connecticut. Through creative strateig consulting, we worked with Lynn to build new ideas and alternative ways of thinking about marketing in 2012. What we developed was a new initiative under the umbrella name: Creating Healthy Atmospheres. Lynn has a popular blog and email newsletter and she's looking to do more on Facebook. So, we gave each one of her communication tools specific names and provided reasons for prospects and clients to read more about getting involved with her thoughts, articles, posts and emails. What you see in these images are the results of a power brand session that have come to life in a campaign that can be put to the test to initiate conversations about Lynn Hoffman in her niche. We 'housed' all of her communication tools (email, blog and Facebook) into one campaign name and gave it a manifesto. Soon, Lynn will be thriving with refreshing integration on Facebook and more.

Thank you to Lynn for her trust in our firm to take her Interior Design business to a new level.

To visit Creating Healthy Atmospheres, click here.

To see her Campaign page at Facebook, click here.

Women in Business Mixer Featured on Patch

2012-01-23T11:25:00.000-08:00

Nicely done, Alan. We appreciate your coverage of our event and your way with words is definitely on target.

Check out the article here.

New Campaign Launches for America's National Teenager Scholarship Organization

2012-01-20T09:42:00.000-08:00

OLD COLLATERAL

We are so proud to showcase the latest collateral update for America's National Teenager Scholarship Organization. We recently updated the website at www.nationalteen.com and gave their home page a fresh new 2012 look alongside of maintaining new content and a background theme update.

The marketing collateral for ANTSO (National Teen) is handed out nationwide in every state at dance studios, schools, guidance offices, malls and in places where teen girls congregate. We worked with America's National Teen to update their collateral so that it matched with their new site. Take a look at their old piece and please review our new look, plus a campaign "Experience the Moments of a Lifetime". As you can see we created an online and print piece that is printed with an application on the back.

ALL NEW AND UPDATED

Additionally, we created an updated postcard with a clean message that drives traffic to the website (website is listed on the back). Each state director will personally write these out and send them to applicants and contestants.

The pageant world is one that we adore to work with because of the positive motivation provided for young women.

We are very grateful for working with America's National Teenage Scholarship Organization for the past three years.

NEW POSTCARD

The ICONic Boyz and Healthcorps Contest

2012-01-18T12:25:00.000-08:00

"Power Up Your Health" was created this winter as the third contest in the Be ICONic Contest series at www.iconicboyz.com. In an effort to connect with fans on a personal basis, the ICONi cBoyz have been very involved with their fans and have wanted to hear from them about their views on the Be ICONic message. Since it holds so much positivity towards teens, they value this promotion and watch every single video that comes in to each contest. This third video contest was sponsored by Healthcorps founded by Dr. Mehmet Oz and his wife as a peer mentoring program in high schools.

GEO (HIP HOP GEO) has been an Ambassador for Healthcorps for some time and this winter, we aligned the motto of Be ICONic with the health field and asked ICONiacz to submit 1-minute user-generated videos that show off dance moves and talk about how dance is a great way to stay healthy. The winner was announced and this Friday a special message will be shared with ICONiacz and with fans everywhere.

We are so proud of how the Be ICONic motto is traveling near and far to make a positive impression on fans and teens.

Special thanks to Rob Lunde and his team at Healthcorps for being so open to new ideas that we bring to the table.

Here's the winning video chosen by the ICONic Boyz.

Inna Topiler, Makes a Name for Herself in the Women in Business Council

2012-01-18T12:05:00.000-08:00

The Women in Business Council is proud of its new legacy within the Chamber of Commerce and in Hoboken. Members are being featured weekly and their profiles are certainly creating a buzz around town. With features on Patch.com, the Hoboken Reporter and on Cablevision, this is one organization that will make waves in 2012. Congratulations to Inna's new profile and press and to this organization which will host a networking mixer this evening at Lola's Wine Cellar. Inspiration is on the horizon.

Click here to read Inna's Profile.

The KD dance Social Media Jumpstart

2012-01-18T12:01:00.000-08:00

We're currently working with an incredible fashion company that specializes in knitwear within the dance, yoga, Pilates and apparel market. Located in the bustling streets of NY and proudly manufactured in the USA, KD dance is an incredible company and we're so proud to work with them on a new social media engagement program to organize several Facebook pages and consolidate them within one "new" and official fan page. We're keeping track of the results daily and will keep our colleagues posted. To see the new experience that KD dance is bringing to the table, like them here: http://www.facebook.com/KDdance.

Inertia of an Entrepreneur

2012-01-15T12:57:00.000-08:00

This project's not going to create itself. Hours upon hours are needed to put together something like we're creating. Skyping hours with my programmers, design edits and changes, heated conversations about why to change things and why not to change them, what's in it for the user, how will they feel about certain aspects, will they love it, will they use it, will they share it, how can we get more members to sign up for free, how do we get up to 50,000 members by Spring, what the heck does the about page say, how do we get advertisers, no really, how the heck do we make this the HOTTEST most effective place to be seen as a marketer, when do we launch, we need a to do list, we need a check list, I need to do a million more things, I wanna re-write the pages, we need to change images, I need to get more quotes in here, I need to write about 20 posts to fill it up first, what is the schedule, who do we feature first, what questions do we ask for user generated forms, what, who, when, where, how, why...

I thank God for the inertia I have everyday to do what I do and to create this passionate arts project which will eventually lead to greater things for myself and my team. My team is counting on me. I will prevail.

Today is Sunday, I'm still working. There is no 9-5 when you own your business, and when you have a 2nd business that you're expanding. This is a project of love.

NEXT GEN Insider will rebrand, gendance will return and new products are coming and you can thank inertia for that; oh, and coffee and Dr. Kathia Roberts for my holistic plan and vitamins to stay healthy during this process.

I can't wait to see it all come together.

Written on 1.15.12 regarding the NEW NEXT GEN insider and what we will unveil when the curtain comes down soon. It's an ever-evolving beautiful process.

ICONic Boyz VIP Passes

2012-01-07T18:32:00.000-08:00

The ICONic Boyz are getting ready to go on tour. As they prepare to jump on jet planes and gear up for hundreds of meet & greets with fans, we did what we needed to do... we created their ALL ACCESS VIP passes so that the many screaming girls out there can make best use of their after- school jobs and invest in getting up close and personal with the boyz. The meet & greet situations are incredibly inspiring, they bring forth the Be ICONic motto and they allow young teens to learn about self confidence and feel good about themselves.

I'm so proud of GEO Hubela for his incredible successes in 2011 and I can't wait to work with ICON, ICONic Boyz and HIP HOP GEO throughout 2012.

Cablevision Interview Part II

2012-01-07T06:52:00.000-08:00

Yesterday was an invigorating day at our office to say the least. We captured the attention of Cablevision yet again, so if you're in or around Hudson County, please watch your local station on Monday to see our interviews as the word spreads about the Women in Business Council, designed by the Chamber of Commerce in Hoboken.

Our invite went out for the next mixer which will be held on January 18th at Lola's on 14th Street this week. The interviews peered into the lives and businesses of the women involved, the new blog emerging to bring each female personality to life and the upcoming event to attract local heroins in town.

Special thanks to Michelle Albrizio for always helping with accomodations of space and other tid bits, as well as to each of the Women in Business Council members who devote their time to this growing empire.

Client Testimonial- Lynn Hoffman Interior Design

2012-01-04T07:06:00.000-08:00

We are extremely pleased to showcase this testimonial by new client, Lynn Hoffman. Through our 5 Hour Power Session, we created the missing link to her new campaign needs. Lynn felt like she needed to do something new, but didn't realize what that was. Through careful consulting, we dove into the project with inquisitions regarding her existing marketing and realized that her website is cleverly written and it's clean, her email newsletter is celebrated and has an above average open rate, her blog is commented on and active with participants and she wanted to do something (but what?) on Facebook.

We decided to heighten the attention to all the positive things that she has going on. In fact, all of her communication is well respected by her clientele. To bring light to those areas and to draw a larger crowd, we housed all of the pieces together under a new 2012 campaign name and will include Facebook on our new endeavors. Stay tuned for the results. Visit www.lynnhoffmandesign.com.

"I contacted Elizabeth Barry because I needed fresh and cutting edge marketing counseling. I recently had been branded, had all my of my marketing collateral created along with a new website but felt there was something still missing. The Five Hour Power Session was just what I needed. In that session, Elizabeth carefully and competently reviewed my website, all my marketing collateral and gave me helpful and innovative marketing feedback. She quickly identified the missing marketing link I was looking for and formulated an ideal plan of action for 2012."

Lynn Hoffman, Sustainable Interior Designer

The Relaunch of America's National Teenager Scholarship Organization

2012-01-04T06:40:00.000-08:00

I am proud to say that I work with some of the best clients in the world. Truly, I am honored to develop campaigns, marketing concepts, ideas and websites for worthy individuals and companies that I can trust and count on.

This year was our 3rd year innovating and maintaining the ANTSO (America's National Teenager Scholarship Organization) website. This year, we gave it a twist and provided a modern look to the home page for the queens to shine, not only the winners, but the community activities that these girls are taking part in are now front and center on the home page, while keeping all of the vital information there, as per the clients request. This is one of the leading teen pageants in the world and we are very proud to have them under the EB & A umbrella.

My very best goes to Jenny and her team for trusting us with her business once again.

EB

The Launch of Dancers Care Foundation

2012-01-04T06:34:00.000-08:00

Congratulations to Dancers Care Foundation on their incredible new website launch. My company has worked on this campaign for over a year. We are proud to have developed the motto, the video concept, the contest for choreography, the $1 project and much more. We have celebrity dancer driven email news, facebook updates, donation opportunities for each segment of the market, a song; you name it, we created it. With over 23 pages of love, this website is hoping to fuel Dancers Care Foundation into 2012 to make it a banner year of funding. We are proud of this project and look forward to seeing it through its success in the coming year. Please review the site at www.dancerscare.org.

To view the old site, visit www.dancerscare.com.

The EB & A Marketing Talk Returns

2012-01-04T06:31:00.000-08:00

On January 11th, our company is prepared yet again to create an innovative event to be held at a unique location in Hoboken, NJ. This month, our event will be held at MissionFifty, the penthouse at the Hoboken Business Center. In addition to the space, we have another incredible sponsor- the Hoboken Rotary Club who will come and speak to the crowd about joining in on their organization this year- the perks, the benefits, etc. That's going to be great. A positive community message is always great.

We also have a sponsorship coming in from the NEW Hoboken Business Center Video Marketing Studio. With wine, cheese and laughter on check, attendees are truly going to be inspired in so many ways.

It's difficult as a business owner to put it all together, so these marketing events held each quarter are built to motivate and provide new ideas and inspiration to create projects that are in the hearts of our attendees, but need some sort of pulling out. They need to be evoked to come out and breathe. Wearing so many hats, business owners don't nearly get as much time to do it all themselves, so we're providing our marketing expertise to give rise to the occasion of new ideas.

If you're around, please stop by. It will be very inspiring.

1.11.12 @ Missionfifity. Click here for the invite reminder.

See you then!

EB

The Official Invite for Women in Business Announced

2011-12-29T13:20:00.000-08:00

Today, our Press Announcement for the Hoboken Chamber of Commerce Women in Business Council was announced. Just moments after we were called in for an interview with Cablevision. We will be hosting a 2nd Cablevision interview to prepare and announce a second launch for our Blog event taking place mid January. It's a very exciting time to have the acknowledgement from the community about what we're creating in Hoboken. It's going to be a great New Year. Below, I've included the press announcement. Click here for the actual email that went out.

The Women in Business Council Gets Social to Empower its Membership

The Hoboken Chamber of Commerce celebrates a new milestone by bringing the the vast population of women in business- to front and center of the mile square town.

The Women in Business Council, the first influential women’s organization dedicated to establishing team empowerment, networking and business growth has launched a new blog and Fan page that will define its members and promote their accomplishments through interactive posts and highlights.

All women benefit from PR exposure within theThe Women in Business Council Blog featuring the creative characteristics of their business expertise in and around town. As each member’s story appears, their spotlight can be further promoted to numerous audiences via web link; thus growing the Chamber’s presence and relentless advocacy towards community alliances.

The Women in Business Council will post on a continuous schedule with stories published as the interviews roll in. Innovative aspects of the blog include profiles about how each member endures business strength, overcomes obstacles, what they love about their job, new ideas and fun Hoboken tid-bits such as favorite Sinatra songs, restaurants and much more.

The popularity of the Women in Business Council has sparked community-wide interest, especially due to networking events and the Influential Women Speaker Series.

Congratulations to Dr. Kathia Roberts of Seasonal Health and Wellness for being the first pioneer covered. Following Kathia, the blog has also featured Jamie Salmon, a local professional Ballerina and dance instructor, Laura Knecht of Knecht Properties, Jane Estes of Empire Realty Group, Kristin Ehrgott, The Home Matchmaker, NOrma DeRuggiero of DeRuggiero Realtors and Michelle Albrizio of Atlantic Environmental Solutions. Many successful women and stories will follow.

To view the blog and subscribe with your email, please visit http://womeninbusinesscouncil.blogspot.com/.

To become a Women in Business Council Facebook Fan, visit www.facebook.com/hobokenwomeninbusinesscouncil

The blog is organized and updated by Elizabeth Barry of Elizabeth Barry & Associates, a fellow Chamber and Women in Business Council Member. To be featured or to get involved, please contact Elizabeth at 201.217.6608.

2011: The Year in Review

2011-12-27T08:49:00.000-08:00

2011 was a hit! We gained several new associates to our team, built over 20 custom websites, had a 40% increase in new clients with a 75% retention rate and results were astounding for all. The most incredible feat had us solidifying our position beyond the dance niche, where we originated. Moving beyond dance, we now work with all creative start ups, established businesses and larger firms in areas such as interior design, culinary, retail and more.

Within dance, we saw heightened success with the launch of more than 10 dance campaigns in 2011 including as the brand development for The ICONic Boyz (as seen on MTV), HIP HOP GEO and ICON Dance Complex. We are also the leading creative component to Dancers Care Foundation's 2011 and 2012 campaign and website, "We All Need Someone" having developed the motto, campaign, theme, all pages on the new website, the Ambassador cards that drive enews sign ups and are distributed throughout the dance niche, monthly celebrity spokespersons, and much more.

I am so happy with my team, I am grateful for my clients, I am honored to have learned valuable lessons that I am now applying in business as I move into 2012 and I'm looking forward to what's next for us in the coming year - with a warm heart knowing that we gained so much in 2011.

Today, I am happy for our previous year and hopeful for the New Year ahead.

Holiday Parties are Among Us

2011-12-20T13:58:00.000-08:00

It's always a joy to design invitations for our clientele and their shindigs. Take a look at ICON's latest VIP Holiday Party. We're SURE there will be a throw down with some incredible dancin' at that party. ;)
Congratulations to ICON on a fantastic year and an ICONic season on MTV, and many many many more success stories. We lost count already. We at EB & A are extremely proud to be the brand marketers of this growing entity.

Introducing the Cool, Calm and Collect, Miss Norma DeRuggerio

2011-12-20T13:55:00.000-08:00

I am pleased to showcase our latest debut in the Hoboken Women in Business Council blog featuring one of my fave ladies, Miss Norma DeRuggerio. Norma's interview teaches us the importance of being calm and balanced in business. She also talks about some cool new "staging" ideas in real estate. Take a look and read more about Norma. To be featured in the Women in Business blog, please contact eb@EBandAssociates.com. You must be a member of the chamber and a member of our council.

Norma's Blog post is here

The Women in Business Council is on the Rise

2011-12-14T07:12:00.000-08:00

Check out Miss Kristin Erghot, the Hoboken Home Matchmaker. She works with celebs and those in the high luxury arena on real estate and lovely homes to buy and rent. Oh the good life... it's so fabulous.
Meet Kristin in her new feature in the Hoboken Chamber's Women in Business Council Blog.

Dancers Care Foundation E News December

2011-12-13T16:46:00.000-08:00

'Tis the Season to Celebrate the Cause

Dancers Care Foundation is making headway with several dance celebrities being featured in their email news as well as providing new exposure for their foundation. Every month, a new person is featured that honors the cause. Plus we provide news and donation updates. It's really heart warming to be at the helm of this rebrand, web relaunch and email news creation. This is a project we thoroughly enjoy at EB & A. Please read up on the December email news to catch a glimpse of the good deeds being done within the dance community.

Click here to read December's Email News

The NEW! NEXT GEN insider

2011-12-13T16:31:00.000-08:00

The elves are very busy at work here. We're redesigning NEXT GEN insider. Bringing back the beloved gendance and launching a new baby called ______. Eh, eh, eh... not gonna tell ya. But we are teasing this news.

Jane Estes of Empire Realty Group Shines in NEW Hoboken Blog

2011-12-08T13:28:00.001-08:00

The Hoboken Women in Business Blog is boasting several leading ladies. Today we're proud to showcase Jane Estes, the newest feature which also includes a video expose. Take a peek at how Jane maximizes her time and business skills in Hoboken and visit her at Empire Realty Group. She's such a delight to work with!

Jane Estes Feature in the Hoboken Women in Business Council Blog

Updated Dancers Care Foundation Ambassador Cards

2011-12-08T12:39:00.001-08:00

How do you take an incredible company and build an email list and campaign that encompasses a new passionate following? You create an Ambassador program and drive traffic to your website in a creative way. We recently redesigned the new Dancers Care Ambassador Cards which are critical annual drivers for the cause. A new website is coming soon and will feature these cards. It's going to be a great year! Congratulations, Dancers Care Foundation.

New ICONic Boyz Contest Rolling Out

2011-12-08T12:34:00.001-08:00

We are rockin' and rollin' with the ICONic Boyz and their monthly contests. This month, we have an upcoming video submission contest asking dancers from across the United States about dancing and staying healthy and how they fit together.

I am very pleased to say that this type of fan interaction is a wonderful addition to the ongoing communication between client and fans. We are also pleased to work with incredible sponsors such as Vlado Footwear, Dirty Couture and now... Healthcorps.

It's going to be an ICONic month and new year. Cheers to GEO Hubela and ICON Dance Complex for being wonderful to work with throughout each year.

The Hoboken Chamber of Commerce Women in Business Council Rises to the Top

2011-11-29T08:01:00.001-08:00

Take a peek at a project we're collaborating with this year to bring rise to the women in business within and around Hoboken. EB & A is pleased and honored to be part of this project. We have ongoing posts coming weekly through the end of the year featuring women, their triumphs, struggles and fave Hoboken hang outs. Meet Laura Knecht and see what it's like to be a creative woman in the mile square town.

Laura Knecht is Your Connection to Real Estate in Hoboken

The Holidays are Here, It's Time for Celebratory Invites

2011-11-29T07:58:00.001-08:00

We at EB & A are very grateful to be surrounded by cool clients. This year, we have yet another incredible evening to celebrate amongst colleagues and friends at Renaissance Pilates. This year's party will be held at the W Hotel's (newly redesigned) terrace and it's going to be incredible. The holidays are a time to give thanks and to show our clients how much we appreciate their support and collaboration. Take a peek at how Renaissance Pilates is spending their holidays with clients. We're very proud to create ongoing marketing and PR campaigns for Renaissance and their superior team. Cheers to 2012 and another hot body and strong mind year with their blossoming Pilates studio.

The Women in Business Council Blog and Fan Page is Announced

2011-11-21T05:36:00.001-08:00

We are pleased to be a part of The Hoboken Chamber of Commerce and The Women in Business Council. At the moment, we are creating an ongoing success blog of the members of the council. Take a peek at the promotion we wrote below. It clearly outlines the success of the Chamber's extension in this area of women in business and it will also be published in the Hoboken Reporter soon. Two posts have been included thus far and starting this week, we will be posting new stories with photos and videos every Tuesday through the end of the year. Congrats to our fab women members! Wanna join? www.hobokenchamber.com.

The Chamber’s Women in Business Council Gets Social to Empower its Membership

Today, the Hoboken Chamber of Commerce celebrates a new milestone by bringing the the vast population of women in business- to front and center of the mile square town.

The Women in Business Council, the first influential women’s organization dedicated to establishing team empowerment, networking, events and business growth has launched a new blog and Fan page that will define its members and help promote them socially through interactive posts and highlights.

All women benefit from PR exposure within The Women in Business Council Blog featuring the creative characteristics of their business expertise in and around town. As each member’s story appears, their spotlight can be further promoted to numerous audiences via web link; thus growing the Chamber’s presence and relentless advocacy towards community alliances.

The Women in Business Council is hoping to post on a bi-monthly schedule with stories published as the interviews roll in. Innovative aspects of the blog include profiles about how each member endures business strength, overcomes obstacles, what they love about their job, new ideas and fun Hoboken tid-bits such as favorite Sinatra songs, restaurants and much more.

The popularity of the Women in Business Council has sparked community-wide interest, especially due to networking events and the Influential Women Speaker Series.

Congratulations to Dr. Kathia Roberts of Seasonal Health and Wellness for being the first pioneer covered and cheers to the success of women who will follow in her path. Additionally, we’d like to congratulate Miss Jamie Salmon, a distinguished ballet teacher who recently moved to hoboken and who has become our newest Women in Business Council member. Her blog post is second on the list and live now for all to meet her.

To view the blog please visit http://womeninbusinesscouncil.blogspot.com/. You can enter your email address to the right hand side and get notified when new posts are included.

To become a Women in Business Council Facebook Fan, visit http://www.facebook.com/HobokenWomeninBusinessCouncil?sk=wall.

To become a Chamber of Commerce Facebook Fan, visit http://www.facebook.com/profile.php?id=100000978366281

And most importantly, if you’re not a member of the Chamber of Council and would like to join in on the action, committees, fundraisers and local events, visit www.hobokenchamberofcommerce.com.

The blog is organized and updated by Elizabeth Barry of Elizabeth Barry & Associates. To learn more about being included and to sign up for your debut, please email eb@EBandAssociates.com. We have featured posts timed for every Tuesday through the end of December and will continue on throughout the New Year.

SAVE THE DATE: The Renaissance Holiday Party Brings Glam to the Holiday Season

2011-11-20T10:04:00.001-08:00

We are more than excited to tell our marketing audience about the importance of events. Events are a way to give back to your customer base, thank them for their support of your business and to personally interact with them on a different playing level- more festivity, less biz talk. So cheers to those tho take advantage of the event sphere, especially for the holidays. We've been working with Renaissance Pilates for the past 6 years on their holiday shin dig and it's always an all night event that masters the art of exquisite taste in get-togethers.

I WON!

2011-11-20T07:17:00.001-08:00

This is a photo of myself and these cool entrepreneur cards that I won from a caption contest on Evan Carmichael's fan page. Ironically the caption was about Walt Disney and I was actually talking about Disney quotes seconds before I stumbled on the caption contest. I won with my quote and Evan sent me his inspirational entrepreneur cards and he's going to post my photo on his fan page. I love interaction like this. Evan is also a colleague who gave me strong and smart advice about our product, gendance and NEXT GEN insider way back when. In fact, I have his email advice on my desk and it's been there for months knowing that I was going to implement it. With our rebrand in January, Evans advice will be there. I took what he said and manifested a new _____ for ______. Sorry, it's all confidential at this point, but cheers to another mentor of mine.

Meeting the Co-Founder of Meetup.com

2011-11-20T07:10:00.001-08:00

By now, you're probably fully aware that I am a big fan of creative inspiration. I read tons of business books, marketing emails, pr emails, etc. This is all on a daily and weekly basis. In addition to following the masters via books and online, I also take the time to invest in meeting them face to face. I have yet to go to a Trump event and meet him with a picture, although I DID meet him at an event way before my entrepreneurial heart was in love with owning my biz. I was in the phase of "I love my Marketing Director job" at Dance Magazine. Yes, folks, that was about 8 years ago and I was in front of Trump speaking at an Ailey event or some sort of dance event. It was amazing. I had a great time at that event with a colleague of mine, Ilter Ibrahimoff who also owns his own business and is actually coming to my apartment tonight to catch up. (He recently moved to Canada.)

In any case, that was a long intro. Here's a pic of me and Matt Meeker, Co-Founder of Meetup.com. His story rocked my world because I'm in the process of rebranding my NEXT GEN insider product with a relaunch in January that will surprise the industry. I needed that speech he made and it's always refreshing to know that these successful internet start ups all go through the same obstacles that we do/I do.

Much love to Aaron Price, fellow entrepreneur who hosted the event where Matt Spoke. Aaron is the founder of the NJ Tech Meetup.

xoxoxo to my mentors and to those who influence me to keep going.

New Contest Creation: ICONic Boyz

2011-11-20T06:58:00.001-08:00

Since the launch of www.ICONicBoyz.com, fans have been growing wildly enthusiastic about our monthly contests. Last month, we asked them to talk about what the Be ICONic Motto meant to them. This month, we're hosting a one week only Thanksgiving Contest Exclusive. We are asking fans to send in a one minute video telling one person in their lives why they're thankful to have them in their lives and to end it with a Be ICONic Shout out. Very positive and uplifting!

Cheers to HIP HOP GEO and the ICONic Boyz for their growing success.

Click here to enter the contest.

New Website and Brand Created: Ballet Miss Jamie

2011-11-20T06:51:00.001-08:00

Here's a secret. I really like calling myself the "marketer of the stars." It's true. I feel that so many of my artist clients are the biggest stars in my mind. And when we begin building their brand, whether it's a tagline or brand story, logo, website, email campaign, promotional campaign or simply consulting them behind the scenes, they become "stars" in my eyes. I fall for their brands and in turn my job of building their marketing stories becomes a journey for us both that is enjoyable and exciting.

Take a look at our latest beautiful online presence for Ballet Miss Jamie. This title was created from her email balletmissjamie@yahoo.com. We thought, why not make it her "brand". And now, it's live for the world to see and admire. We are very proud of this project and for Jamie for her collaboration with our strategic marketing firm.

*Pictured. Ballet Miss Jamie and Jess LeProtto on the set of SYTYCD. Jess made it up through top 6 on this past season's show. We are very proud of both of them and you can find his testimonial for Jamie on the site.

www.balletmissjamie.com

More Press Success

2011-11-20T06:47:00.001-08:00

Our PR division for clients is truly thriving. Since we work with many young entrepreneurs and start ups, we teach them that it takes time to build a press story in their favorite magazine and they must be patient. On our end, we study what editors are finding these days to make it easy to pitch and creative/trendy for them to want to write about. The result is a continuous flow of press stories in magazines, newspapers and all types of media. We are very proud today to showcase Courtney Galiano's new piece in Dance Studio Life magazine.

Take a look back at our pr pitch here.

New Website Launch: Meet East Coast Photo Party

2011-11-16T07:49:00.001-08:00

When we were approached by Andrew Doran, he asked us to build him a photography party website that was different and unlike the typical "square" sites out there. "No boxes" he said. Plus, we were instructed to create something that was out of the box and atypical.

What you get when you visit www.ecphotoparty.com is a changing home page look with two different photos and website images as you scroll through the site to reach different types of event clientele.

Here at EB & A we strive to meet all types of client needs and desires to create an extraordinary experience in branding, professionalism and quality.

Congrats to our new client, Andrew Doran and his new company and website, www.ecphotoparty.com.

The Day the Co Founder of Apple Signed my iPhone

2011-11-16T07:04:00.001-08:00

Steve Wozniak spoke at Rutgers this week and I was there to catch the inspiration. I'm so honored to be surrounded with such incredible colleagues who share the same excitement as I do for creative geniuses and entrepreneurship.

Thanks Aaron Price for joining me and inviting me on this day! And yes, my iphone is signed "Woz".

Client Sells an Abundant Amount of Product After Email Blast

2011-11-16T06:57:00.001-08:00

And Not Just That, she was treated with respect, dignity and was walked through an incredible marketing and branding process from her request and return to EB & A to send an email announcement about her product.

Listen in to this testimonial from returning client, Eileen Juric of BalletBarreNone.

2nd Testimony for Elizabeth Barry and Associates

    I was so pleased with Elizabeth Barry’s previous work revamping my website, that I enlisted her to put together a Public Relations campaign and an email blast for my DVD series. As always, working with her has been a truly wonderful experience.   From start to finish, she guided me through each step, making recommendations for the most effective way to reach my target market. Fortunately for me, she has a wealth of experience in the dance industry as well as a client list that rivals no other. Many times she painstakingly worked with me, holding my hand when I needed extra support and instruction. This type of one-on-one interaction and nurturing is virtually non-existent in the world of business today.

    These would ordinarily be enough attributes to sing the praises of EB and Associates, but then she pulled out all the stops. Going above and beyond the call of duty, Elizabeth generously included me in the 4th Anniversary edition of her NextGen Publication. A hip, on-line advertising magazine, NextGen has a wide readership in the dance world and adds even more credibility and visibility to my product.

    I highly recommend this phenomenal and innovative marketing firm for any and all businesses who are looking to be represented in a wide range of media. Not only will they get the highest quality result, but they will feel that they are building a wonderful relationship with real people who take the time to care about them.

    Thank you, Elizabeth Barry and team, for restoring my faith in customer service and bringing my new business into the marketplace with class, charm, and professionalism.

Eileen Juric, founder BalletBarreNone and “The Children’s Hour of Power” DVD series.

Thank you Eileen, we appreciate your business and respect your entrepreneurialism.

Click here for the email announcement and press.

And the November Celeb Spokesperson for Dancers Care is...

2011-11-03T19:13:00.000-07:00

Gina Starbuck!!!!

YAY!!!!!

We couldn't have come up with a more deserving dance celebrity to take the role of Dancers Care Foundation Dance Celebrity of the Month. If you haven't signed up to receive their email news, be first to do so here.

Congratulations Gina!

NEXT GEN insider Turns 4

2011-11-03T19:07:00.000-07:00

I am honored to say that it's now been 4 years that we've published NEXT GEN insider (formerly gendance.) I remember it like yesterday when we showed up at the UDMA and surprised everyone with the first email magazine for dance. That was a beautiful day and experience. We had so much fun bringing gendance to the email inboxes of the ever increasing audience at that time. Today, NEXT GEN insider has grown in terms of its reach to a broader audience and there are some surprises I have up my sleeves for a rebranding to come...

Today, NEXT GEN published it's 4th Anniversary issue featuring Josie Cakes, Bijan RythmiK Williams, Degas Dance Studio dancers, Gina Starbuck and The ICONic Boyz.

My cake was created in the shape of a Mac laptop which is the epitome of me because I'm always at this computer typing away and working on new ideas, branding and marketing and so much more. I really do love what I do and do what I love, I can tell you that.

Thank you everyone who stands by my work, thank you to my team that helps make NEXT GEN possible every week and to our subscribers and fans. It's an honor to be at this helm.

HERE'S MY VIDEO TO YOU!

CHECK OUT THE FEATURED INTERVIEW AND MY CAKE!

Love,
EB

PR and Ballet on the Rise

2011-11-03T18:55:00.000-07:00

Recently, we began working again with a 5 Hour Power Session client, Eileen Juric, Founder of BalletBarreNone. Eileen went through the 5 Hour Power Session and returned for additional hours of strategic marketing help as we guided her through a website re-launch from a strategic and copy writing aspect. To date, her site looks phenomenal and sales are up.

This week, we helped promote and deliver a press pitch and dance-wide announcement about how ballet revenue is on the rise to due her incredible DVD series. Take a look at the press here.

We are pleased to work with Eileen and look forward to continuing our journey with her this year and beyond.

The ICONic Boyz Name their first Be ICONic Winner

2011-11-03T18:52:00.000-07:00

We are pleased to share the news that the ICONic Boyz new website is thriving and fans are on the up and up. With their NRG Tour, new ICON Dance The Convention and much more, we are so proud of the success. Take a peek at our latest congratulatory certificate for the new and first winners of the Be ICONic contest. We wanted to make it a special opportunity and provide a memento for the winners as well as to announce the winners in a savvy way. Plus, we added a special mention for an incredible vid.
For more on the ICONic Boyz, please visit www.iconicboyz.com.

Press for Women in Business

2011-11-02T11:04:00.000-07:00

Hoboken Women in Business. Get ready for your next with the Chamber of Commerce. We're introducing an all new way for the Women in Business Council to move forward in the new year with their biz savvy. The Women in Business Council Blog is now launched and ready to go. The pioneer who is first up, Miss Dr. Kathia Roberts of Seasonal Health. Those who will follow her are intriguing ladies with entrepreneurial mindsets and a sense of style for making it big.

Click here to review the first blog post and contact Elizabeth (that's me) at 201.217.6608 to get covered NEXT.

Congratulations Women in Business Council. We admire the success of your networking efforts and look forward to continuing to feature the executives, managers, presidents and mavens within Hoboken and surrounding areas.

The Chamber of Commerce in Hoboken is on the Rise

2011-10-29T06:21:00.000-07:00

We at EB & A are grateful to work alongside of the Hoboken Chamber of Commerce to build upon the outside branding of the organization to showcase all the important events, councils and happenings they are experiencing. Most recently, we streamlined their message from a recently local poster created into an event ad. Take a look. Are you a member of the chamber yet? If not, visit www.hobokenchamber.com.

EB & A Has Expanded. Take a Look.

2011-10-29T06:19:00.000-07:00

We recently announced the re-brand and new look of EB & A. In an effort to show the growth we've been experiencing, we updated the look of our website in hopes that prospective clients understand the value of our 5 Hour Power Session and the cool vibe of our clientele and projects. The truth is this: Many times, clients come to us and tell us "they need" something; a biz card, a facebook welcome page or an email newsletter. But after speaking with them and learning more about their company as well as what's happening, we help them realize smart tweaks that can better what they're trying to do in the long run; saving them money.

The 5 Hour Power Session Does Just That.

Some of the pages I'm very proud of include our results pages.

5 Hour Power Success Stories

Before and Afters

First Time Launches

Case Studies

And Much More...

I look forward to moving into 2012 with this new look and new branding initiatives with clients above the entertainment industry; those who simply love what they do, the entrepreneurs who have ideas to build upon and the companies that are ready to invest in an objective point of view for their best confidence.

The HIP HOP GEO DVD Project

2011-10-29T06:13:00.000-07:00

We recently worked with client, GEO Hubela (HIP HOP GEO) to write the DVD description for threaderstyle.com where his DVD is being sold. We created the description and we then designed and co-concepted the DVD cover design with GEO. He wanted something that was edgy and having designed GEO's collateral for the past three years, we like to streamline his branding in all products and outlets. The final product is Be ICONic worthy and provides the impact that he was looking for, as well as the brevity of a description that will lure in dancers, both beginner and seasoned.

We also wrote and sent the press seen here.

A 5 Hour Power Session Result

2011-10-21T12:51:00.000-07:00

We just received an email blast from a previous 5 Hour Power Session client and are proud to showcase their new promotional tool to advertise "via video" the concept we helped to inaugurate. Watch this and get excited for entrepreneurs of the NEXT GENERATION.

NJ Tech Meet Up

2011-10-19T07:16:00.000-07:00

I was fortunate to be involved in the latest NJ Tech Meet Up held at Stephens College with presenting speaker Fabrice Grinda, Co-CEO OLX, inc. Angel Investor. NJ Tech Meet Up, organized by Aaron Price is one of the smartest networking events that I've been involved with so far, including the Chamber of Commerce.

I am honored to keep building my brand within the town of Hoboken and meeting interesting creative entrepreneurs just like myself who "get it". Congrats to Aaron Price for putting together such a smart crowd and experience for those of us in business who wish to be inspired.

Renaissance Pilates Fall 'In House' Living Social Deal

2011-10-18T09:23:00.001-07:00

Danielle Buccellato is one of our most talented clients within the fitness arena. With her success from bringing in new students from Living Social, she also gives back to her existing clients with a similar deal the same time her LS offer runs. Very Smart. Take notes.

Testimonial, Essence of Vali

2011-10-17T14:35:00.000-07:00

The Case Study is coming soon. We are EXTREMELY PROUD of this Project and thankful for extraordinary clients like Vali Bennis who have beautiful brands for us to bring into a new light.

Because I hired Elizabeth Barry to re-design and re-concept my website, I now have the best site I have ever had in the eleven years I have been in business. I believe it was the synergy of Elizabeth’s PR talent and brains along with her teams design and programming abilities that created Essence of Vali’s spectacular site.

It looks beautiful, it’s full of life and it’s very conducive to people spreading the word about us online. The minute you are on the home page, you know this is something special and out of the ordinary.

Every step of the way, Elizabeth extended her self beyond and was totally committed to creating something spectacular. She kept me informed at all times and I knew she totally cared about me, my company and the outcome of the site.

I recommend EB & Associates wholeheartedly and without hesitation.

Sincerely,
Vali
Valerie Bennis
www.essenceofvali.com

Atlantic Environmental New Ad Design

2011-10-14T14:28:00.000-07:00

We were recently asked to redesign an ad for Atlantic Environmental Solutions, a full service environmental consulting and project firm here in Hoboken. Their new ad will be in BW and will be seen in local advertisements within Hudson County. We added a new touch with an intro to the company as well as a call to action mixed with a faint image of blueprints and environmental images in the background. We are pleased to showcase this new work.

ICON DANCE THE CONVENTION Oh Yes, It's SO ON

2011-10-14T13:35:00.000-07:00

We're in the process of working with ICON DANCE, the Convention to bring the ICONic Boyz on tour alongside of GEO (HIP HOP GEO) and Phunk Phenomenon. At the moment, we have an email campaign and poster being distributed at important hot spots in targeted areas. The event's VIP tix have sold out and soon enough we look forward to reporting about the increase in sales from today's email blast. Congrats to fab client, GEO Hubela @ ICON Dance Complex.

Roberta Mathes Launches a Personally Branded Website

2011-10-13T16:06:00.000-07:00

We are honored and pleased and are thankful for working with Miss Roberta Mathes who, alongside of our teams efforts, gave herself a branded legacy from her career as a dancer, dance teacher and choreographer. This was a beautiful work in progress as we helped Roberta develop page concepts, names and ideas to implement each piece of the puzzle from her distinguished background.

Please visit Roberta's personal website and see who's respected, renowned and remarkable...

Wanna "Like" Dansco?

2011-10-13T16:03:00.000-07:00

This week, we created the concept for Dansco Costumes to invigorate their Fan Page with an influx of "likes" within a short period of time. Before they headed to the NJ UDMA trade show, we fixed up their Facebook page, gave it a proper domain landing and invented the theme of "Dance Teacher Wisdom". To the right you'll see a flyer we designed including a QR code so that teachers can instantly "Like" and post. Since they were headed to an event where they'd be face to face with hundreds of dance teachers, the best idea would be to get them not only liking their page, but further involved in something they believed in... advice from their mentors. Their likes are up 85+ and growing and the theme will continue in Chicago this weekend and then again with their email list upon their return from IL.

Congrats to the NJ Winner:

"Don't let anyone tell you can't do it because you can." - from A. Minarich- Presented by Rose Rogers at Pizzazz Dance Center!!

We are very pleased with the results of the ideas for this campaign and wish Dansco the best of luck in their new social realm.

ICONic Girlz are Coming Soon...

2011-10-13T15:57:00.000-07:00

As you know, we launched the ICONic Boyz Website on Friday October 8 2011. Soon to come- their colleagues join the ranks, the ICONic Girlz are headed your way. Stay with us for updates...

Advertising Week 2011; Yes, we met a co-founder of facebook

2011-10-10T11:20:00.000-07:00

As Advertising Week 2011 took its toll on NYC based marketing, advertising and sales firms within the communication industry, we took to the events and the information sharing they provided. EB & A was one of thousands of small businesses alongside of celebrities, big brand players and media all stars at Advertising Week NYC events throughout the city last week. At the Listen The Sound of Influence talk held Wednesday, October 5th, we were lucky to meet up with Co Founder of Facebook Chris Hughes, and listen to several players chime in on the importance of radio advertising.

It's great to be involved and to be at the helm of so many marketing ideas. Cheers to our clients throughout the fall as we embark on smart ad spending.

EB

The Launch of ICONic Boyz to 150,000 Fans

2011-10-10T09:50:00.000-07:00

On the afternoon of Friday, October 7th, the Elizabeth Barry & Associates team celebrated a huge win, a spectacular project brought to life and several months of whiteboard ideas that were newly able to to finally be seen by thousands of fans across the globe. We have been diligently creating the brand presence of the ICONic Boyz well before their HIT MTV show experience and will continue to do so as we build upon GEO's burgeoning dance legacy "Be ICONic", which trickles down through the ICONic Boyz.

With that said, we put the website, www.iconicboyz.com live on Friday which meant a lot to us here at EB & A. The content, the concept, everything means so much to us because we are incredibly grateful to join forces with and collaborate with clients such as GEO Hubela and ICON Dance Complex. The launch of this site brings to life the idea of these teen dance sensations and will provide a new place online where fans can talk to the boyz and keep an eye on their growth, in addition to social media channels.

A Be ICONic video contest is now available to fans for entering and we expect hundreds, maybe thousands of entries. Thanks to sponsor, Vlado footwear, we have a cool pair of kicks to give to the winner along with the prestige of having their winning video talking about what the Be ICONic motto means to them.

Stay tuned for more about the ICONic Boyz and without further due, please look back to our press release below.

THE OFFICIAL LAUNCH OF THE WORLD OF THE ICONic BOYZ

How Influentials Remember Steve Jobs

2011-10-10T09:07:00.000-07:00

It's Columbus Day, Monday, October 10. I'm sitting down to read through several emails from the weekend and to study some new marketing tips found from the many business emails received this am. Through an Ad Age link, I found an article of how friends and colleagues remember Steve Jobs. I am still heart struck from this loss. Sunday Morning on ABC gave a beautiful piece to us about Steve's contributions and today this too should be something for all business owners and entrepreneurs to keep in their pile of files to remember when they're 80+ (or at least that's what I do).

Dear Steve, I still miss you and I am so very honored to keep this document in my memory file of those whom I also look up to... their words mean a lot.

Colleagues, friends, competitors, presidents -- you name it, and in some way, Steve Jobs influenced what they did. Here's what was said in remembrance.

"There may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented." -- President Barack Obama

"Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you." -- Facebook CEO Mark Zuckerberg

"He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. My thoughts and Google's are with his family and the whole Apple family." -- Google CEO Larry Page

"Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives. The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely." -- Microsoft founder Bill Gates

"Through his innovation, creativity and foresight, Steve Jobs enabled companies in all sectors to become closer to consumers all around the world. His inspiration and legacy will be felt by all of us for years to come." -- Keith Weed, Unilever chief marketing officer

"Steve Jobs was a great visionary and a respected competitor. We extend our deepest condolences to his family and to all of the employees of Apple." -- Research in Motion Ltd. co-CEOs Mike Lazaridis and Jim Balsillie

"Steve Jobs is one of those rare heroes who defines an era. His genius changed everyone's life." -- Omnicom Group CEO John Wren

"Steve was such an 'original,' with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend." -- Walt Disney Co. CEO Bob Iger

"He was the most amazing person I have ever known. He was a genius. He was an innovator. He was the best client we ever had. He was my friend. To work with him, to share his vision, to share his passion, to be trusted by him with his ideas, is one of the great honors that we all have been able to share. We who worked with him every day will miss him. We who worked for him but never met him will miss him. We who work for TBWA but never worked on Apple will miss him. What Steve Jobs did was simply make everything and everyone better. I will miss him. "-- Lee Clow

A New Email Newsletter for a New Day

2011-10-06T05:14:00.000-07:00

Dancers Care Foundation is beginning to embark on a journey to make itself well known as the #1 foundation for dancers and dance related companies who join together to raise money as a collaborative for the cancer fight. At the helm of this project, we are creating an ongoing campaign that will eventually link to our new website coming in November. In an effort to keep traffic driving to the site, we launched our first monthly email newsletters for Dancers Care Foundation. Check it out here and if you'd like to become a "friend for the cause", please visit www.dancerscare.org and click Join the Cause. The mock to the right is what we envisioned before sending the first email news.

In the meantime, read our first email news for this foundation and see where we're taking them.

The Dance For a New Day Video Contest

2011-10-06T05:09:00.000-07:00

So, we are in Phase II of Dancers Care Foundation branding and re-branding of 2011-2012. Phase 1 was the launch of their splash page to take down the old site and replace it with a new image that reflects our campaign. Phase II is a choreography contest where dancers and studios can create choreography within a one minute piece to the song "New Day". Who better to help us make this contest known nationwide, than one of our leading spokespersons, Courtney Galiano. Check it out.

The profile pic = awareness method

2011-10-06T05:01:00.000-07:00

Over the past year and throughout 2011-2012, we will be working on the awareness campaign built by our firm for Dancers Care Foundation. It's called "We All Need Someone" and it's centered around a new theme song "New Day" as well as dance celebrities and other incredible partners.

Here's a piece of the puzzle. It's a profile picture that we're creating from dance celebrities who are joining the fight. Each month, we have a celebrity of the month to speak out about the cause. In addition to the work that we do, they too will be using the profile pics we create for them and changing up their Facebook image to promote awareness and donations. Thank you to Courtney Galiano and Sena Khoda who are pictured here. Courtney Galiano is the October spokesperson of the month.

Thank you- ICONic Boyz

2011-10-06T04:57:00.000-07:00

As many of you know, we have been working with ICON Dance Complex and the ICONic Boyz as they build their legacy and branding throughout the world. Most recently the Boyz have been asking to send notes to their fans, so we have now created a THANK YOU Postcard for them. Boy, if you saw the fan mail that comes into ICON to these teen sensations, you would be amazed. For the ladies in our audience... remember what it was like to be a teen or tween girl in love with pop idols? Imagine yourself in 2011 and think about paintings, books, t shirts, photo albums, etc. It's so amazing. What an incredible thought to know that these connections are going on with one of our most loyal clients and their students, ICON. It's always a wonderful day at EB & A.

Coming Soon...

2011-09-30T12:10:00.000-07:00

To the ICONic Boyz website... Oh it's goin' down. SOON. Or maybe we should say goin' live. Yeah, that's better. Keep up with the latest via our EB & A Facebook Page, http://www.facebook.com/ebassociates.

There's ALWAYS a launch happening these days.

Coming Soon...

2011-09-30T12:08:00.000-07:00

Coming soon with featured women business owners and Chamber members... To get on the list, email eb@EBandAssociates.com. ;)

"Oooh WOW, what you do is fun, but it's HARD!"

2011-09-29T07:02:00.000-07:00

Yesterday, EB & A participated in a program developed by the Hoboken Business Center to educate and enlighten students at Hoboken High School about "the real world." EB & A had a spot in the conference room and we opened with the Bill Gates video, followed by an explanation, photo gallery and whiteboard to design phase aspect of what we do.

We ended with a Steve jobs video and then proceeded to ask our little helpers to create a "YOU" campaign for themselves.

They were asked to give themselves a tag line as if they were the valedictorian of their high school and then to design a whiteboard mock of what their PATH train ad would look like to promote their speech and their motto/tagline. I have to say, I was extremely pleased and wowed with their answers. Some pics are below along with the videos we used just in case you'd like to get inspired from our vision as well. I congratulate Greg of HBC and JDA Group for this creative program as well as all the kids that participated yesterday. The best part is that they all truly wanted to learn. It was an honor to see that in the young minds of tomorrow within our town of Hoboken.

TEDxGotham Success

2011-09-25T10:00:00.000-07:00

I am so proud and pleased to write this update on TEDxGotham 2011. Elizabeth Barry & Associates was a big part of this year's event at the Nasdaq Marketsite on September 23rd 2011. We were the designers of this year's program featuring the speakers and entertainment as well as being a founding committee member. Congratulations to our client, Vali Bennis (who will have a brand spankin' new website redesign live this week due to collaborating with EB & A). Vali was also a sponsor at the event.

I would like to thank my committee members and my volunteers, Victor and to all attendees that chose to come to our event as opposed to one of the million other things to do in NYC this past Friday night.

Cheers to the entertainment, Slavic Soul Party who totally gave the event a nice, hip vibe.

More importantly, I posted a picture of my logo on the Nasdaq sign. That to me, felt like an accomplishment the morning of the event. However, after listening to the talk by Matt Long, who spoke about being hit by a bus and having the conviction and determination to walk again, run again and to complete an ironman... that is what life is about. That was one of the most inspirational talks I've ever heard live.

His message? I WILL.

So, with that said... stop saying I want and start saying I WILL. Just like the fact that we were involved in this incredible event and our logo was present... it's about the "will", not about the want. His talk will be live soon and we "WILL" showcase it right here on our blog.

Elizabeth Barry to host three sessions at Career Day, September 28th at Hoboken Business Center

2011-09-25T09:41:00.001-07:00

Do you remember going to Career Day when you were in high school? You probably went to the cafeteria or gymnasium of your school to meet with business persons from a variety of industries at lunch tables. The room was probably hot and in general it wasn't in an environment that promoted a sense of the business world to come. If you remember that as an inferior introduction to the business world, then you are going to really love this event. On Wednesday, September 28, 2011, the Small Business for Education Foundation will be sponsoring Hoboken Career Academy for Hoboken High School juniors. This is an electrified version of what you may remember as Career Day in high school.

Elizabeth Barry & Associates will be the company teaching Juniors in three 50 minute sessions about what we do on a daily basis.
  Every year the Rotary Club of Hoboken hosts a career shadow program that business owners in Hoboken participate in. JDA's involvement in this event a couple years ago sparked a new idea that inspired the start of Hoboken Career Academy.
 
The Hoboken Business Center is a great building to host this type of event because it provides the students with access to all different types of industries in a professional environment. We are all extremely excited about this event. We believe the variety and content of this program will be beneficial to the students and give small businesses in the building an opportunity to give back to the community.

  Here is a breakdown of what to expect:
9:15 a.m.           Student Arrival/Student Registration (Tent located in the parking lot)
9:45 a.m.           Inspirational Speaker
10:00 a.m.       Session I Elizabeth Barry & Associates 
11:00 a.m.         Session II Elizabeth Barry & Associates 
12:00 p.m.         Lunch (Tent Located in the parking lot)
 1:00 p.m.           Session III Elizabeth Barry & Associates 
2:00 p.m.         Debriefing 
2:45 p.m.         Student Dismissal  

In each session, Elizabeth Barry will discuss her background, information on education and skills needed for a marketing career position and a hands-on activity. 

Have you visited our latest launch?

2011-09-25T09:27:00.000-07:00

As we approach October and Breast Cancer Awareness Month, I'd like to introduce you to our latest non-profit campaign for Dancers Care Foundation called: "We All Need Someone" which features:
-a splash page (pre new website launch (we're in design... new HUGE site should be live by November)
-Dancers Care Friend Cards that can be ordered by individuals, dancers, studios, choreographers, companies within the dance world and agencies who can pass them along to invite their colleagues to sign up for the cause.
-A new song entitled "New Day" on behalf of Dancers Care Foundation
-A new music video featuring our song, dance celebrity Melissa Sandvig )of SYTYCD's Breast Cancer Dance and a slew of other dancers and imperial personalities in the dance world
-A choreography contest (coming early October)
-A new email newsletter (coming early October)

Enuff said. Yes, we're busy building. GO NOW! GET IN THE KNOW. We love our non profit campaign ideas and we cannot wait to share the success of the new members and donations with you soon.

www.dancerscare.org

Thank you to Sandy Coyte for believing in our firm to hire us for this all-encompassing ongoing project.

Click here for the official press release.

WATCH THE MUSIC VIDEO HERE.

Thanks Cole Walliser

2011-09-25T09:20:00.000-07:00

Special thanks to Cole Walliser, creative genius behind the Katy Perry tour videos. We recently ran a unique interview and video series with him in our email magazine NEXT GEN insider. Last week, he gave us a shout right back in his email newsletter.

Pay it forward.

We like that motto.

Thanks Cole.

A Thank you for a thank you... Ballet Barre None

2011-09-19T12:38:00.000-07:00

During the spring of this year, we were fortunate to receive a call from Miss Eileen Juric. Eileen is a former Joffrey ballet dancer and teacher. Her request was to take her business to the next level. After a powerful 5 Hour Power Session and a few hours purchased thereafter, Eileen had the tools to be on her way with a sharp and keen message to revamp her website text and tweak the look for better results. It's now live so check out the results. www.balletbarrenone.com. We're currently working on an additional project with Eileen to send an email blast to promote this new web look as well as the effectiveness of her program. Keep an eye out soon.

But first, you may want to read her testimonial for our work. We are honored that clients like Eileen feel this way about our "Jerry Maguire" type agency. Thanks Eileen... Cheers to your 2011-2012 success.

EB

Testimony for Elizabeth Barry and Associates

I would like to take this time to share how I came to know of this phenomenal marketing firm. In November 2010, I finally finished my life’s work, a 3-DVD series called “The Children’s Hour of Power” which is designed to help teachers teach ballet more efficiently and joyfully. The next task was to find the right people to help me most effectively reach my target market. Luckily, my close friend, Sandy, who is an extremely successful businesswoman, recommended Elizabeth Barry. She had worked with her on many aspects of her own businesses and was very satisfied with the results.

There was so much I wanted to get across to my potential customers that I felt completely overwhelmed at the prospect. Elizabeth immediately zeroed in on the essence of what the DVDs were all about and came up with a multi-leveled campaign that was truly amazing! She took all my material and put it together in a concise, well-articulated and attractive finished product. There were even things that she suggested to me that I would never have thought of on my own.

She went above and beyond in her support of me and my new venture. She was generous, patient and sensitive to me as a person as well as a business owner. In an era of, as Clark Howard says, “Customer Notch Service,” it is very refreshing to find a top-notch business where the President is compassionate and treats the customer in a truly genuine and caring way.

I highly recommend this young and exciting marketing firm to anyone who is looking for cutting edge and innovative ideas to help drive their products and businesses into the marketplace.

Thanks to Elizabeth and her team, I am now well-equipped to represent myself and my DVDs in a truly professional and effective manner.

Eileen Juric, founder BalletBarreNone

An ICONic Community Event is Coming.

2011-09-15T15:03:00.000-07:00

For the past two years, EB & A has created an ongoing marketing program for the ICON of the Year. This year's ICON of the Year is Julian DeGuzman. He's also a member of The ICONic Boyz. As he gears up for his responsibilities as an ICON Spokesperson, this community event was created. Julian is offering a sneaker driver a silent auction and a hip hop dance class for only $18. And then, he's going to turn around and donate 100% of proceeds to the Monroe Township Hurricane Irene Relief Fund.

He's also bringing some friends along with him such as HIP HOP GEO, The ICONic Boyz, The ICONic Girlz, the ICONic Dollz and the ICONic Dance Company.

Cheers to young leaders and their creative do-good ideas. This is going to be a phenomenal event.

We're proud to be involved with the design and promotion of such interesting and artsy opportunities like this.

Chris Brown, Trey Holloway and GEO Hubela

2011-09-15T14:58:00.000-07:00

We are honored, happy, enthusiastic, proud and so pleased to be involved with the ICON Dance Complex brand. To continue our working relationship for another year (that's 3 years!) is incredible. Today, we are showing you one of GEO's greatest Back to School ideas. They always have something up their sleeves...

Chris Brown's FAME Tour is in town. So GEO invited Tre Holloway to teach a master class at ICON Dance Complex tonight during their first week back. Tre's bringing a few other dancers from the tour and from 8:30pm - 10pm, The Complex will be pumpin'.

So proud of our work together and working relationship.

Congrats ICON on your 5th Anniversary Season.

We love this EB & A Design. "We Can Transform Ya" xoxoxo

The First Influential Women Speaker Series Event Wins over Women in Hoboken

2011-09-15T14:54:00.000-07:00

Last night, The Chamber of Commerce and members of the Women in Business Council joined together to promote and entertain a guest list of over 75 attendees who came to be inspired. The Influential Women Speaker Series is designed to invited women from all over the United States to create talks for the women in hoboken; most importantly those on the chamber.

We were amongst leaders such as Mayor Dawn Zimmer, first woman mayor of Hoboken, Beth Mason, and other interesting women business owners and managers. Lehigh alumni joined in as well to hear Alice Gast, the first woman president of Lehigh University speak. The timing was perfect because Lehigh is now celebrating 40 years of women being allowed into the University in general.

I am honored to be part of this committee, the chamber and to work with such incredible and smart individuals like Mike Novak and Michelle Albrizio and company...

I look forward to helping plan our next event.

Take a peek at the post write up that we created for the event here.

Cheers to our next event and to Alice Gast and her incredible speech.

I AM WOMAN!

Special Thanks to Mike from Sparrow Wine and to Jim from Kings Supermarket for sponsoring the event with wine and cheese.

The NYC Fitness Concierge Movement

2011-09-13T13:25:00.000-07:00

EB & A is proud to let our client base in on a secret...
"There's a fitness concierge movement" coming to NYC this Fall and it's the one and only Tasha Norman who is behind this incredible journey.

We've been dying to tell you more about this for months. We met with Tasha in our popular 5 Hour Power Session months ago and the completion of the meetings allowed us to build forth this creative program that will cater to fitness enthusiasts and devotees who want to get back in shape. All within the NYC area, those who want their body back are in for a personalized treat. That's service, one on one attention and MUCH MORE.

Check out the email blast that we helped create copy for as well as the landing page. Oh and do tell your friends. This soft launch is expected to go far!

CLICK HERE FOR THE FITNESS CONCIERGE DEETS.

Mothers Little Helper Launch Success

2011-09-13T13:15:00.000-07:00

We are growing and we're "mothering" lots of new business owners and female owned and operated companies. With that said, we're pleased to tell you to visit our newest branded creation: www.motherslittlehelpernj.com.

Founder, Stephanie Guida Teta, is on a mission. She's totally on the "concierge" front and for all the ladies in our audience of EB & A fans who know a new mother or a new entrepreneur, turn them to this site for inspiration.

What an invaluable service for expecting and new moms. I loved branding this site. It was a joy to know that our work will go towards the help of new mothers. I don't know how they do it.

Congratulations Stephanie for creating such a wonderful addition to the world of entrepreneurship.

xoxox
EB

Cliche Cosmetics Compact Design

2011-09-13T13:09:00.000-07:00

We previously wrote about our Cliche Cosmetics compact design. This is an ongoing business relationship that we've been building with Founder, Jessica Lighter for the past two years.

We posted an update with our design about a month or so ago, but today we received a package in the mail to see our work in person. And low and behold there's an amazing pink shimmery, glittery colored eye shadow lurking behind our design.

Will we go out with this look tonight? ABSOLUTELY!

Congrats always to Cliche Cosmetics for always choosing EB & A for marketing, branding and design and for going above and beyond with their biz ideas.

P.S. The Courtney lip gloss donates 100% of funds to Dancers Care Foundation. That and more coming soon... (We also work with Courtney as a client and Dancers Care Foundation.)

It is a GOOD LIFE in this office.

New Poster. New Year. New Ideas.

2011-09-13T13:04:00.000-07:00

Check out the latest from our design studio for the Hoboken Chamber of Commerce. We're beginning to post these puppies along the greatest of business locales that are "in" on the vibe of collaborating with our mission.

If you're interested in hanging a Hoboken Chamber of Business Poster in your place of biz, please contact the chamber at www.hobokenchamber.com. Wanna join? There's a spot there where you can apply as well.

Let's go Hoboken. Collaboration = networking = greater business leads and opportunities and unity, which is always a plus.

Coming soon...

2011-09-13T12:56:00.001-07:00

Coming soon, the FIRST Women in Business Blog for the ladies of the Hoboken Chamber of Commerce Women in Business Council.

The stories, the triumphs, the obstacles overcome and the grandeur females that are running the coolest biz opps in Hoboken.

Chamber of Commerce Success and Uprising

2011-09-13T09:29:00.000-07:00

We are pleased and enthused to have become an integral team player for the Hoboken Chamber of Commerce. As the new board continues to grow its membership upwards from 30 to over 200+, the EB & A team has taken an active role in the marketing and promotions alongside of this growth. This month alone we were instrumental in press stories for the local papers, email marketing campaigns and the copy writing and design of hand outs that will be distributed at an upcoming event.

This coming Wednesday, we are honored to participate in the First Influential Speaker Series on behalf of the Women in Business Council.

Cheers to this event and to being involved with the Chamber. We are so happy to help.

The Pre-Launch of Prissy Pahley

2011-09-04T10:51:00.001-07:00

Are you a "Pahley"? Find out soon. We're creating the official definition at EB & A for fabulous client, Nancy DeMarchi, founder and creator of the character, Prissy Pahley. Nancy hired us to consult with her to bring her brand to life. While still in creation mode, we built a teaser campaign that initiated "buzz" around the brand while masking the fact that we were still building our premise of what it could be.

In the meantime customers are buzzing about Prissy Pahley's Shopping Indulgence Challenge via Facebook and Twitter, fans are lining up, audiences are posting pics and shopping ah-ha moments and the brand name Prissy Pahley is becoming "household" amongst fashionistas.

We pulled the trigger on a Press Launch this past Friday. Click here for our press announcement.

For more details please visit www.PrissyPahley.com and become a fan of hers on Facebook to keep in the loop.

We have more surprises in store... but of course.

EB

Hoboken Chamber of Commerce Email News Update

2011-09-04T10:49:00.000-07:00

We are pleased to showcase our latest email campaign for The Hoboken Chamber of Commerce. In fact, we were very involved in the naming of "The Influential Women Speaker Series" launched via the Chamber's new Women in Business Council. We hope that you can make it to our event (if you're local) on Wednesday September 14, 2011. The President of Lehigh University will be in town to talk about her career path and to inspire women and men within and beyond the chamber. Lehigh alumni are also invited and will attend. Click here for the invite.

Need an email campaign custom designed to send in Constant Contact? Bored with their templates? Let us create your NEXT. 201.217.6608.

Press Success

2011-09-04T10:42:00.002-07:00

EB & A would like to thank and congratulate Courtney Galiano, celebrity dancer, choreographer and new entrepreneur. Courtney hired EB & A to create a press announcement for her new dance convention, The Beat, www.thebeatdance.com.

EB & A created winning copy that best represented her message, included top images and information for readers and helped initiate the launch with our list of thousands of dancers and artists in the field to spread the word.

This press campaign has made it to the top and we've heard back from editors from Dance Studio Life to publish Courtney's story to their audience as well.

Young entrepreneurs can get help in getting their message out. You don't have to do it yourself. Courtney is a valued client of ours and we look forward to sharing more wonderful marketing ventures with her throughout her career.

Click here to view the press story.

A Marketing Consult with Advertising Legend, Bob Ziering

2011-09-04T10:42:00.000-07:00

I have been in business for 6 years. During this time, I have had the luxury and adventure of brainstorming with the elite, creative and zany of entrepreneurs. During the first week of September, I was in a bit of celebrity stardom when I was hired to consult Advertising Legend Bob Ziering about his new venture in online e-commerce for his artwork. Bob has spent more than 40 years illustrating for the most illustrious of brands. In his new venture with Facebook, websites, e-commerce and possibly Youtube (due to our meeting ideas) he came to us to provide insight, innovation and inspiration of what to do to get to that NEXT level. I am honored for that opportunity and wanted to publicly thank Bob for our meeting and for the chance to get to know the way EB & A works with artists. Visit www.zieringart.com for details.

EB & A Marketing Talk #4

2011-09-04T10:29:00.001-07:00

Our first set of "quarterly" marketing talks has been officially completed. This time around there were 6 speakers, including one via video and new sponsors as well. The topic digested and communicated was "Email Marketing Mojo". Click here to view the invite.

We are very pleased at the outcome, the 40+ attendees and we're proud to say that we have three new clients since for email marketing campaigns.

To view our video presentation from Bruce Schoenberg, click here.

For deets on our NEXT event, click here.

Email Marketing News Value Add Ons

2011-09-04T08:43:00.000-07:00

We are about to help press "send" on NY Dance Residency's first custom email newsletter designed, constructed and built by EB & A. We're so very proud of repeat client, Edwin Fion. His efforts deserve the best of customer service and marketing ideas. He is instilling confidence and helping renew the arts in schools throughout New York with his dance residency program.

What we'd like to point out today is the value brought to the table and an important note to remind yourself to inform your list that you're sending them email news. Before sending your first of many email newsletters to a list, you must inform them in a clever way that it's coming.

Take a peek at the pre-email news copy to the right that we wrote for NY Dance Residency. Now his clients are aware of what to expect. Tid bits like this are imperial to your communication strategy that builds the bond between your brand and your customer base.

To see his custom email which includes EB&A strategy/concept, copy writing, custom design, HTML coding and insertion into client Constant Contact, click here.

EB

From a 5 Hour Power to a Powerful New Web Presence

2011-08-01T15:35:00.000-07:00

EB & A is gearing up for one of our greatest BEFORE AND AFTER moments in history. Seriously folks... we're on the verge of a project so grand that we're too excited to wait for you to see results. Instead, we'll tease you a bit in a few posts prior to the work being launched. During the month of May, we ventured on a consulting path with Essence of Vali. Beginning with our popular 5 Hour Power Session, we moved quickly thereafter into a huge brainstorm about what a new branded site would entail for Essence of Vali. We mapped it out and the concept was approved. We're now in the process of coding what the new site and ecommerce store will become and it's breathtaking. Take a lookat the existing site now, www.essenceofvali.com. Then we'll tell you to revisit soon enough when our work is revealed. In the meantime the image to your right is a preview of a healing index we built, not to mention a look at the power of photography that we're creating for the client to truly hone in on new markets and ways to appeal to clientele.

Cheers to this project. We are very proud overall of a great team effort at EB & A and of Vali for allowing us to work with her to rebrand her vision and company in our eyes.

Dress You Up in Our Love

2011-08-01T15:27:00.000-07:00

If you know this lyric... it's taken from Madonna- the queen. Yes, we're in love with Madge and always will be so get over it. That'll never change. In any case, the lyric here is from "Dress You Up in My Love". What did we do to create the memory of this 80's song you ask? The team at EB & A concepted a compact (yes, we said it) that's going to create that urge for all Cliche makeup wearers to grab a new look in a heartbeat. And for the customers that will soon become Cliche fans, get ready to show this one off to your gal pals.

The concept for the new Cliche compact cover design is one that we're very proud of and Jess, if you're reading this, you know we want first dibs on the initial products that are brought to market. Oh how we love our jobs, and our clients.

Not a day goes by that we are not jumping around in joy about the work we do. Of course, that's after the hard work that we put in and the hours at the whiteboard and in photoshop, BUT at the end of the day, our work results in passion and a product that's worth its weight. And, honestly, if there's a little makeup project here or there, it's definitely something that we'll admit "We are material girls". Well, I'm speaking for myself and the interns. Victor, thanks for being an amazing artist that brings our projects to life.

The 3D Dance Network Meet Up

2011-08-01T15:13:00.000-07:00

Thank heavens for being able to see long term clients once in a while. Today's post offers a message to the clients that I don't get to see often or for those that I have yet to meet. It's funny. We spend so much time talking, emailing and working so closely together to promote your brand and due to the nature of our business and the benefit of being able to work from two opposite coasts, etc we take care of much of our biz from afar.

This weekend I was able to catch up with one of my greatest long term clients and colleagues, Gregg Russell of 3D Dance Network. I'm so happy for the way his business has grown and his personal branding has skyrocketed to such a high place that's worthy of his career. Gregg is one of those clients that you are thankful for because he gets it and he's appreciative and always comes to the table with knowledge and ideas to move ahead to the next level.

Cheers to all my clients near and far, and to those that I'll get to meet one day soon, ahem, Prissy Pahley...

Chamber of Commerce Event Success

2011-07-24T10:59:00.000-07:00

It is with great pleasure that we congratulate a new emerging business partnership with the Hoboken Chamber of Commerce. We've been working together on the ideas for a few months now and as a close affiliate and fan of growing the Chamber as well as the new Women in Business Council as part of their organization, we have taken on business projects that have been quite successful.

This event, in particular, was a Chilean wine tasting with a top wine maker who traveled from Chile to Amanda's Restaurant in Hoboken, NJ to talk to women about her tales of succeeding within a primarily male dominated field. EB & A worked with the Chamber and Amanda's Co-Owner, Joyce Flinn to come up with the invitation. (See invite here.)

At the end of the day, the event was a success and we are pleased with our new collaboration to work and build with the Chamber of Commerce this year. For all other Hoboken Businesses who would like to reach out to us to build email news templates, designs and ongoing programs, please contact us at 201.217.6608. We are accepting new clients daily due to interior business growth at EB & A.

5 Page Article Success for Client, Edwin Fion

2011-07-24T10:13:00.000-07:00

Today we'd like to personally thank Cheryl Ossola from Dance Studio Life for her interest in our press stories and clients that are making creative strides within the arts world. Her staff picked up our PR story about Edwin Fion's organization, NY Dance Residency (See press release here). This month, the feature was nicely printed in a 5 page article distributed to inspire thousands of dancers and dance teachers across the country... and with lots of hope, we know that many school principles will learn more about NY Dance Residency and hire Edwin to create programs for their schools and beyond.

Congrats on another success story of EB & A Press. If you have an announcement, we can create a smart presence for it on the web. Call us today at 201.217.6608.

I reached out to EB at the beginning of 2011 as we are interested in spreading the word through dance magazines about the amazing feedback and work we are doing educating and celebrating life through dance with children in public schools. I remember within minutes I set up an appointment with the one and only EB, where she took the time to ask me everything possible to grasp what makes us different. It didn’t take long for her to put in words, strong concepts of what we are about. Then she wrote the BEST press article we have ever had in 4 years of existence in the business and because of the amazing work- we were picked up by Dance Studio Life Magazine who made a 5 page article about our programs. A work that sometimes take years! With her guidance we were able to accomplish this within months. I Deeply thank EB for her brilliant ideas and personal touch to each client. Edwin Fion – NY Dance Residency

New logo for Nicole's Broadway Dance Center

2011-07-21T11:52:00.000-07:00

The EB & A Design Studio has been a roll with rebranding and redesign strategies to help clients give their business a refreshing boost as they roll out new platforms and programs onto their business plans. At EB & A, our personalized consulting is helpful for the small to mid-size business owner and new entrepreneur. In this case, we have a lovely and talented biz owner, with 22 years of experience that gave us the opportunity to work with her on a rebrand. ...The website is coming. Brand NEW! In the meantime, check out our logo design from "Before" and our "afters". Change (like that whole Eagle inspiration story) is good.

Dear Hoboken Restaurants... We'd like to Redesign Your NEXT Menu

2011-06-29T15:03:00.000-07:00

The EB & A expertise in creative redesign and rebranding has branched out far enough now from dance and entertainment to a rock n roll pizzeria. We are happy to announce that Elizabeth Barry & Associates is moving forward with vigor in the Hoboken scene to help businesses seek out new design, website updates, video marketing, social media savvy and of course, our specialty idea and campaign creation to achieve greater exposure.

Take a peek at our latest before and after... and then go have a slice. Their pizza actually DOES ROCK! ;)

BEFORE AND AFTER...

"I Do" - That's What She Said: Check out RSVP's New Web Presence

2011-06-24T12:28:00.000-07:00

From our whiteboards to your campaigns. Congratulations to client Rosanna Tarabocchia on her newly launched and branded web presence. We hosted a one hour marketing consult with Rosanna to plan a cost effective approach to her online look and needs and within a matter of a week, we created the enclosed design. Today, her site is launched and live at www.myrsvpinvitations.com. From our single business lives to the lives of many, many married couples... we wish you the best on your dreams of love and life!

The Renaissance Bring Your Own Baby Program

2011-06-17T10:03:00.000-07:00

We are pleased to announce the BYOB program and it's NOT what you think. Renaissance Pilates, one of our most innovative clients in the health and wellness field, has taken the resurgence of the Hoboken area and its abundance of new moms and transformed her daytime schedule to accommodate. I am so proud to showcase a new postcard designed to promote a nanny care program at Renaissance Pilates showing that innovation is never at a loss at this locale. This is one NEXT GEN client! Congrats Danielle Buccellato!

Thank you Jackie Lukas- EB & A Testimonial

2011-06-16T11:14:00.000-07:00

THANK YOU to Jackie Lukas. She has been one of the most amazing artists that we had the fortune of working with this year. We are very distinctive in choosing artist clients. They have to be willing, they have to be humble, they must be ready for advice and open to new ideas. Humble is VERY key. We don't "do" diva. Jackie Lukas is the epitome of a perfect creative client and we can't wait to continue our marketing relationship with her throughout the years.
Thank you Jackie!

"I decided to reach out to Elizabeth Barry & Associates because I felt I needed a new, innovative & clear approach on all the material I had. I also felt a little scattered & didn’t know what to do next. Elizabeth & her staff really took the time to go over every detail in order to create a clear & fresh vision for me. Elizabeth really goes above & beyond to create something that is ground breaking & also fits your personality. Working with Elizabeth on my vision was great! She is so easy to talk to, that I felt like I have known her for years! She really cares about your vision and wants to make sure that everything is perfect. I LOVE all of my final products & cannot wait to see where everything leads me. I am grateful that I have had the opportunity for Elizabeth & her wonderful team to work on a marketing plan for me! Thank you!!!!"

EB & A Testimonial - Essence of Vali

2011-06-15T13:41:00.000-07:00

We've known and admired the Essence of Vali brand since the day we met Vali at the Spa and Expo Resort in 2009. Since then we have continued to build our relationship with Vali and this past June we were hired to work with the company to enhance their amazingness. We've only just begun. I'm honored to have Essence of Vali on our Client list- Especially starting out with our 5 Hour Power Breakthrough Session that has led to new design and social media projects and campaigns that will soon take place. THANK YOU!

Elizabeth Barry is a highly creative and dedicated professional. I recently hired her to evaluate my needs for social media and web site revisions via her 5 Hour Power Branding Session in order to increase my consumer and wholesale business. She is “one stop shopping” and can handle everything that we need – web site revisions, social media planning, videos, writing copy. You name it and she has staff that can do it. Elizabeth is very quick and passionate about what she does and it is always worthwhile and productive to meet with her and brainstorm. Her feedback is always prompt, comprehensive and specific.

Valerie Bennis, A.K.A, Vali, Essence of Vali

EB & A Testimonial - Shashi Online

2011-06-15T13:25:00.000-07:00

The Pilates and Wellness Revolution is among us. As a marketing firm that truly specializes in marketing and branding aspects for this niche, we are honored to work with a company on the verge of newfound stardom- that's Shashi and Natalie Lerch. THANK YOU! Natalie.

"Elizabeth is an absolute pleasure to work with. Our 5-hour power breakthrough session brought our creativeness together and helped me to better understand the issues and opportunities that are available to Shashi and our brand. Creative and smart, Elizabeth is a dedicated professional whose passion and flare will be evident in your business with every step you make. I truly look forward to our continued partnership."

Natalie Lerch, Shashi www.shashionline.com

CLICK HERE to learn more about our 5 Hour Power Breakthrough Session.